Leadership

Founder-Led. Patent-Backed. Built for Strategic Licensing.

BagCam is led by founders building a patent-backed active protection platform for everyday and specialized carry goods. The company is focused on visible deterrence, app-connected awareness, and scalable licensing across education, public safety, medical, work, delivery, travel, outdoor, and specialized carry categories.

Marta Knittel, Founder & CEO
Founder & CEO

Marta Knittel

Marta Knittel leads BagCam’s vision, intellectual property and capital strategy, product positioning, and category expansion. She is focused on positioning BagCam’s patent-backed active protection platform for strategic licensing and scale across everyday and specialized carry markets.

marta.k.knittel@bagcam.ai
Shoshana Joseph, Founder & President
Founder & President

Shoshana Joseph

Shoshana Joseph leads BagCam’s operational, digital, and commercial execution across product development, technical integration, licensing readiness, investor readiness, strategic partnerships, and market positioning. She translates BagCam’s patent-backed active protection platform into partner-ready opportunities across premium, institutional, public-safety, and specialized carry markets, building the systems, relationships, and commercial infrastructure required to scale through licensing.

shoshana.a.joseph@bagcam.ai
Peter A. Michel, Senior Strategic Advisor to the Founders
Senior Strategic Advisor to the Founders

Peter A. Michel

Peter A. Michel is an accomplished senior executive with a career distinguished by achievement in both business and government. Mr. Michel has led several technology-based service companies as Chief Executive Officer. He is a recognized leader in the security services industry, including twelve years as CEO of Brink's Home Security.

He has also served as CEO of iSECURETrac Corp., NEP Broadcasting, LLC, and the Penn Central Technical Security Company. Earlier in his career, Mr. Michel refined his skills in general management, strategy, and marketing as a strategic planner for Penn Central, American Standard and Gulf Oil. Mr. Michel has chaired five not-for-profit boards including The Center for Nonprofit Management in Dallas, Texas, The Community Council of Greater Dallas, and The Greater Dallas Crime Commission.

He oversaw the building of a low-income housing project while Chairman of the Darien, Connecticut Housing Authority. He also served as Chairman of the Homeland Security Advisory Council of the Security Industry Association. His public sector experience includes serving as a policy-level executive in the Federal government, including time on the White House Staff. Earlier he served as a seagoing naval officer. Mr. Michel earned a master's degree in public administration from the University of Virginia and a bachelor's degree in political science from Colgate University.

He currently serves as an Investing Partner with NextGen Venture Partners, a strategic advisor to several security companies and as a member of the board of directors of Signature Theatre in Arlington, Virginia.

peter.a.michel@bagcam.ai
Why We Built BagCam

Visibility changes behavior.

BagCam was created around a simple belief: visibility changes behavior.

Most theft and loss solutions are reactive. They help people after something has already happened. BagCam is designed to help support prevention by combining visible deterrence, app-connected awareness, GPS/live awareness, and user-controlled saved clips into carry goods people already use every day.

Our goal is not to build one backpack. Our goal is to help define a new category of visible, connected security across carry products.

For licensing, investment, or strategic partnership inquiries, request a confidential strategic briefing.